Our Beginnings
Our co-founder embarked on a quest to embrace a more natural, sustainable lifestyle. In her pursuit of clean personal care alternatives, she encountered the frustration of deciphering vague natural claims and navigating lengthy ingredient lists.
Through her research, she discovered that products bearing an organic certification offer a trustworthy assurance of purity, minimal processing, and enhanced efficacy compared to mainstream options.
Motivated by this revelation, she developed her inaugural product for personal use, which she shared with her husband who recognised it’s potential, they envisioned transforming it into a branded offering, thus igniting the inception of Naturaify.